Redesigned graphic identity for bivaq®, an outdoor furniture company from Barcelona. It offers a cosmopolitan and human look at outdoor furnishings. Its collections reflect a search for enjoyment through design and timelessness.
The new bivaq® logo maintains the symmetry of the original logo but leaves behind the old cold, technological image to give the brand a more humanistic vision. The predominance of the circle makes it seem friendly and approachable. The modifications to the I make it more memorable and are symbolically suggestive of a human figure.
From this, we developed a system of icons that, with minimal strokes, depict people in moments of rest and enjoyment, sitting, lying down, etc. Without showing the piece of furniture itself, we still manage to express the emotion it produces.
From the same minimal stroke, we also created an illustration system stemming from the shapes in the logo that enables us to draw the product, radically simplifying its shape, capturing its essence and turning it into an icon.
2024 product catalogue
Client: bivaq
