Obbio
Rebranding for Obbio®, an ecological supermarket chain from Barcelona. Obbio® opposes the traditional concept of an ecological products shop, by offering a big and very complete variety of products with more than 8000 eco references.
We found in the existing Obbio® logotype an interesting brand value. Me made the logotype more simple by eliminating the framing box, in order to give the name more presence and strength.
A leaf, an unmistakeable reference of everything natural, makes the initial “O” resemble the shape of a fruit. This intervention helps make it more memorable and allows a better recognition when it is found in its symbol version.
The identity has the ambition to break the topics and aesthetic cannons of the eco-friendly market by building a unique language, flat and casual, that speaks to everybody in a natural way. A simple language for complicated things.
The graphic system is based on the markers typically used in supermarkets for item pricing, 1which we use to create a singular illustration language.
The signage system uses cardboard boxes in various sizes as a holder for the different levels of information. This resource benefits from a medium that comes naturally to the supermarket. The materials used in the process are recycled and easily recyclable and compostable.
1
Labeling of supermarket prices
