The identity has the ambition to break the topics and aesthetic cannons of the eco-friendly market by building a unique language, flat and casual, that speaks to everybody in a natural way. A simple language for complicated things.
The graphic system is based on the markers typically used in supermarkets for item pricing,
1which we use to create a singular illustration language.
The signage system uses cardboard boxes in various sizes as a holder for the different levels of information. This resource benefits from a medium that comes naturally to the supermarket. The materials used in the process are recycled and easily recyclable and compostable.
Labeling of supermarket prices