Restaurant Normal
Three normal brothers, open a normal restaurant in a normal corner in a normal city.
The new restaurant of the Roca’s brothers’ visual identity searchs the maximum simplicity and honesty in its form, highlighting materials and unique pieces: colorless stamping on leather and brass for menus, reliefs on glazed ceramics 1for the signage and brass inlays on the cement floor for the welcoming signage. All pieces aims to blend in with the space and the furniture while sharing materials and colors
The communications uses some sentences that explain the project by playing with the amibuity of the concept Normality.
The signage is integrated into the concrete pavements and ceramic facings.
Signage
Photographies taken during the production process of the ceramic sigane in the workshop.
The billboard at the restaurant’s reception shows the most outstanding wines and dishes on the menu. It’s made of system of typographic modules egraved on recycled leather from Isist Atelier.
Client: Restaurant Normal
Creative direction: Andreu Carulla
Photography: Salva López
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Relief in enameled ceramic from La Bisbal
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