Restaurant Normal
Three normal brothers open a normal restaurant in a normal corner of a normal city.
This visual identify for the Roca brothers’ new restaurant strives for maximum simplicity and honesty in forms, highlighting materials and unique pieces: colourless stamping on leather and brass for the menus, reliefs on glazed ceramics 1for the signage, and brass inlays on the cement floor to welcome visitors. The aim was for all the pieces to blend into the space and furniture and share the same materials and colours.
The communications feature sentences that explain the project by playing on the ambiguous nature of “normality”.
The signage is integrated into the concrete pavements and ceramic facings.
Signage
Photographs taken during the production of the ceramic signage in the workshop
The board at the reception features the most outstanding wines and dishes on the menu. It employs a system of typographic modules engraved on recycled leather from Isist Atelier.
Client: Restaurant Normal
Creative management: Andreu Carulla
Photography: Salva López
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Relief in enamelled ceramic from La Bisbal
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