Mobile Week 2022
A communication campaign for Mobile Week, an initiative of the Mobile World Congress that promotes the digital development of society and helps to improve people’s lives on a global scale.
Mobile Week is a space where people, entities and administrations connect to think and debate the impact of technology on society.
Our proposal focuses on the dialogue between citizens and technology, looking for a common, close and transversal language. We use emojis, stickers and GIFs to express emotions in the digital conversations we share daily. We redesigned this language of pictograms using spontaneous, more human strokes and included them within the different messages of the campaign.
Client: Mobile Week
