Mobile Week 2022

Communcation campaign for Mobile Week, an initiative of the Mobile World Congress that promotes Society’s digital developnebt and helps to improve people’s lives on a global scale.

Mobile Week is a space where people, entities and administrations connect to think and debate the impact of the techology on society.

The proposal put forward by the dialogue between citizens and technology, looking for a common, close and transversal language. Emojis, stickers and gifs are used to express emotions in the digital conversations we share daily. We redesign this language of pictograms using spontaneous, more human strokes and include them within the different messages of the campaign.