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Conviure Barcelona 2021

A Barcelona’s City Council project that aims to encourage the citizens to the responsible use of the public space 

A series of dualities “problem – solution” / “correct – incorrect” are accompanied by the convention “Please – thank you” ( the first rule of coexistence that people learn when growing up). Conventional cordiality makes a message that could have been imperative endearing.

A clear and direct communication that challenges the co-responsability of citizens to promote respect for the city, in an assertive, close and tolerant tone.

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Images of the campaign in the street


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