Conviure Barcelona 2021
A Barcelona City Council project aimed at encouraging residents to make more responsible use of public spaces
The design presents a series of dualities—problem-solution/correct-incorrect—alongside the words “please” and “thank you”, the first rule for politeness and harmonious coexistence people learn when growing up. Adding in this conventional phrasing turns a message that could have been a command into one that is endearing.
This campaign offers a clear and direct communication urging residents to be civic-minded and promote respect for the city in an assertive but close and tolerant tone.
Images of the campaign in the street
Client: Ajuntament de Barcelona
