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Barcelona Cuida

Barcelona Cuida is a public center that wants to give visibility to the town resources in the field of care and allowing access for everybody. The concept of care emcompasses all the activities that people carry out in order to respond to physical, psychological and other emotional needs, in the public and the private sphere. The center has de will to work in networks with the services and resources of the neighbourhoods and districts to make information more accessible to those who are in care of others.

A typeface designed particularly for the identity of Barcelona Cuida, used for the composition of messages or words in the shape of illustration. Always composed in big writing so that the details of the hands can be easily understood and the messages can be readable. The strokes of the letters of the alphabet are written by hands that are getting close to each other.

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Cuida typography

Full alphabet of Take care typography. It consists of two versions, with and without hands, which are combined in the composition of texts.

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Logo

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Applications

Communication pieces

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Signage

Room numbering and outdoor signage