Els Ulls de la Història
Corporate identity and exhibition design for Els Ulls de la Història, a project by the Agència Catalana del Patrimoni Cultural of the Generalitat de Catalunya. An ongoing initiative that seeks to systematise visits to heritage sites across the region, fostering a closer, more contemporary relationship with Catalan history through experiential technology and virtual reality.
The graphic proposal aims to express a contemporary, updated view of history and to encourage learning through storytelling. Far from replicating conventional museum formats, it highlights an unexpected point of view: history told through popular narrative and the micro-story, closer and more accessible to the general public.
The rectangular composition of the logo becomes a frame that directs the gaze towards details, people and scenes of heritage. In this way, the graphic identity gains dynamism and reveals new perspectives, highlighting what had until now remained hidden or gone unnoticed within the historical narrative.
Client: Agència Catalana del Patrimoni Cultural (ACdPC)
Project Managment: ABACUS SCCL, LAYERS SL 2, UTE
Space Design: Estudi Ignasi Cristià
